Hi, I’m Rasmus

I design noteworthy digital products- and experiences utilizing a mix of data and insights, gut feelings & the help from clever people around me.

As a multidisciplinary Digital Designer I’ve got 20+ years of experience utilising the why and the what when creating digital solutions for human needs.

Depending on the maturity of a given project, I have a broad expertise that can add value to the design process – from the very abstract to the tangible – ranging from the initial ideation- and concept phases, to creating mockups & prototypes to help communicate, test and validate a hypothesis, and all the way to the pixel tight compelling UI.

As a visual- as well as an experience designer I endlessly seek to add those twists that make solutions stand out; be it in the functionality, interaction or aesthetics.

What I do

  • The early design phases of ideation and conceptualization involve generating ideas and developing them into concepts.

    Ideation is the process of generating ideas using various techniques to come up with a wide range of potential solutions to a problem or design challenge. The goal of this phase is to generate a large number of ideas, without worrying about whether they are practical or not.

    Conceptualization is the process of taking those ideas and developing them into concepts that can be refined and further explored. This can involve sketching, prototyping, and creating mockups to help visualize and understand the potential solutions. The goal of this phase is to take the raw ideas and develop them into something more concrete and tangible.

    Both ideation and conceptualization are important early stages in the design process, as they lay the foundation for the later stages of development and implementation. It is important to note that these are ongoing process and not linear and one can go back and forth between these phases as the design process progresses.

  • Mockups are visual representations of an interface that I use to communicate my design ideas to clients, stakeholders, and developers. They are a way for me to visually showcase the layout, typography, color scheme, and other design elements of an interface, without the need for any functional code. Mockups are also helpful in getting early feedback on the design, which allows me to make any necessary adjustments before the development phase begins.

    Prototypes, on the other hand, are interactive versions of the interface that allow users to interact with the interface as if it were a fully functional product. These prototypes give a more realistic representation of the final product and allow users to test its functionality and usability. They also allow me to test the interface’s flow, animation, and other interactive elements before any code is written.

  • Creating a pixel perfect UI is a process that requires attention to detail and a keen eye for design.

    Once the designs are complete, I hand it off to the developers. This process, known as a “handover,” involves providing them with detailed design specifications that explain how the interface should function and look. These specifications include information on color codes, font sizes, and other design elements, as well as guidelines for how the interface should respond to user interactions.

    As the developer takes the design files and uses them to create the actual interface, I ensure that the final product is pixel perfect and meets the design specifications. This may involve making minor adjustments to the design or code to ensure that the interface looks and functions exactly as intended. It’s crucial for me to work closely with the developers to ensure that the final product is a true representation of my design.

Work, so far

Along the way I’ve been fortunate to assist in the creation of a wide area of digital solutions, from large-scale Ecommerce to small startups, scale-ups and pretty much everything in between. All within verticals as diverse as music streaming, medico, ship supply, telcos… you name it; I’ve probably been down that path.

Some projects have been designed from scratch, in where I’ve acted as both strategic designer as well as art director and in charge of UI deliveries. In many others, I’ve worked with an already established product or service with an existing brand guide and design framework, that were either to be challenged or adhered to.

2023 -
Independent Digital Product Design
Abzu.ai, TooGoodToGo, iCura

2020 - 2022
Creative Director, Moodagent

2019 - 2020
Lead Visual Designer, Moodagent

2017 - 2019
Senior Digital Designer, Impact

2012 - 2016
Freelance Digital Designer

2014 - 2015
Entrepreneur in Residence, Prehype

2009 - 2012
Lead UI Designer, Syntonetic

2004 - 2007
Owner, Jogg

1998 - 2004
New Media Designer, DanesADwork & ADtomic

Stuff that makes me go Mmmm

Portfolios easily gets outdated, but I’ve gathered some stuff that I’ve been proud to be part of during the last couple of years.

Back when Moodagent was a Danish based music streaming service, I had the absolute pleasure to drive the product creative direction and visual identity on both product & branding.

Based on a proprietary technology, Moodagent is able to analyze musical characteristics using machine learning, which forms the bases to better music discovery, exploration and playlists.

For a music lover this was a dream to work on, and as a designer it was a bunch of very interesting challenges, trying to shake the status quo of the musical streaming space.

Much great design work was put into the making of Moodagent, but I’ve chosen to show some of the late stuff which was working on a redesign to make the brand and product work better together.

#ProductDesign #ConceptDesign #Ideation #BrandDesign # Prototyping #DesignSystem


Though only a pitch, I had a blast back at my time at Impact, when we were invited to come up with a creative solution for the new Carl Hansen & Son Ecommerce/branding website back in 2018.

The pitch included a “build your own” classic; and even if the matrix of possibilities was rather simple, it gave an impression of co-creating with the masters.

As Carl Hansen & Son is all about craftsmanship, a lot of work was put into the UI details, such as the custom iconography and using detailed work drawings of the furniture classics in the mega-menu.

#Webdesign #ConceptDesign #eCommerce #Prototyping


Back at Impact, I acted as lead designer when Kaufmann requested a design-update for their multi-brand commerce to work out of a single platform.

The challenge was to design a generic framework of which all brands were able to fit within. Starting from Kaufmann the design were made for all the main components. Afterwards they were adapted to both qUINT, aimed towards the younger audience, and Axel as their more premium brand.

After the initial mockups, most of the UX/UI was communicated through high-level prototypes, that explained thoughts and ideas to both the client as well as the front-end developers. Luckily a SPA solution was chosen which made it a dream to work with seamless transitions and microinteractions.

What people are saying

Ramus has been my trusted partner and friend during my time at Moodagent. He is a fountain of ideas, an abundance of concepts, design perspectives, and creative solutions. He masters both strategy work, the very abstract and the super tangible all the way down to pixels. He executes at a high pace and in high quality. Rasmus has been a huge personal support for me as Head of Design. Together with the team, we have managed to create an absolute dream setup. His depth, reflections, intelligence, empathy, and heart for the people around him are worth gold. Thanks to Rasmus for standing by my side. You get my warmest recommendations.

Mette Lee Damsgaard
Head of User Experience

I have had the pleasure of working closely with Rasmus on several projects. Rasmus is professional, highly skilled and an experienced UI / UX designer. He delivers high quality work and has been invaluable in creating beautiful and user friendly mobile interfaces for our projects. I am very happy to recommend Rasmus.

Lars Jessen
CTO at ICURA

I met Rasmus in a rather complex, agile project where design requirements met dynamic content of high octane ... and stuff.
And Rasmus showed no panic, but managed to navigate and develop a solution quite extraordinary.
I look forward to working with Rasmus again, no doubt, no hesitation.
Hustle all you want, Rasmus, you are a diamond in the rough..

Hans Ravnkjær Larsen
Chef for Events og forening hos Dansk IT